Establish a stable traffic flow to the app to test product hypotheses
Promotion to the top of the search results for medium and high-volume keyword
2-3 weeks
- Increase in visibility of the app was 75%
- Of these, 7 keywords were ranked #1
- The app came in the top 3 for 37 keywords, including high-volume keywords
Goal
Solution
Period
Conduct a softlunch involving organic traffic to evaluate metrics
Promotion strategy for low-volume keywords in highly competitive categories
1 month
- This led to a significant increase in visibility immediately after the release of the app
- The app ranked in the top 3 for 30+ low-volume keywords
Goal
Solution
Period